October 18th- Changing Meaning of An Image

Our homework that we had to bring in for today's class was to come up with 10 different words or phrases that changed the same picture's meaning.  This proved to be very difficult for me.  I had a tough time separating my mind from reading into the image and coming up with obvious tag lines. 

During class Jimmy had us put all of our chairs in a circle so that as a class we were closer to each other and therefore connect with each other more effectively.  Jimmy then went on to talk about different magazines like CYMK and how advertisements, marketing, and briefing are used within that certain publication versus other publications.  He also showed us various examples within the magazine of different advertisements that were aimed to catch our attention as an audience.  One of these advertisements was for Art Center College of Design and it consisted of a baby in a carriage holding a chainsaw.  None of us in the class could quite put a finger on why this particular imagery was used to promote a school, but we had to admit that it did catch our attention.

Later in class we presented our selected image and stated our 10 words or phrases to the rest of the class.  As I said previously, this assignment proved to be more difficult than I thought and not only was I not satisfied or proud with my outcome, the rest of the class didn't do so hot.  Because of this Jimmy assigned us the same task for next class, but with a new image.  I hope since the class has a better understanding of the assignment now, we'll come up with some interesting tag lines this time around.