This stage in the reading mostly addresses the importance of not only the art of communication, but the art of presentation of idea's, work, designs, etc. When communicating or presenting, as in all things in life we communicate or present, we must first consider our audience.
In the reading Aspelund states that, "The different audiences you will be presenting to have different needs and expectations. Clients, corporate officers, production staff, and fellow designers will be looking for the information they need and will present different communication challenges to you." This made me realize that you must consider who you are presenting your work to before you decide how you are going to tackle to try to sell them your idea(s).
Aspelund also describes the four levels on which the information you are dealing with can be when you are presenting a design. They are: statement, concept detail, and planning. It is always good to be aware of these three distinctions even if they are all not utilized in your presentation. Knowing these levels and clearly presenting them will clarify the purpose of your idea and/or design. The importance of language was also brought up again. It seems like in every class, presentation, discussion, and homework assignment in this course has had something to do with language and communication. Realizing this made me zone in on this section of the reading the most. "The rules of language differ from visual to spoken to written, but in all cases you should be clear and consistent." Clarity in visual language is a definite key ingredient in design!
No comments:
Post a Comment